Find out how to promote your app and receive more organic downloads from the search.

Keyapptop provides keywords promotion, so when organic users will search for some word combinations on the store related to your app, they will see it at the top in the search list.

If your IOS or Android application is new, most probably, it does not have available keywords to promote. In such cases, we help apps to get in index with direct installs.

Once your app ranks for the keywords, Keyapptop will help you to boost the positions to the top.

For new
applications

Your app will rank for the relevant keywords after you promote it and get real users, who do in-app activity permanently. Keyapptop helps to push these search requests to the top both on Google Play and App Store.

It happens that even ASO managers with great experience may be confused about how to promote apps properly using keywords. Our service will help you to start the keywords promotion safe and sound.

Just share your app's link with us and tell us about your promotion aims. We'll assist you with planning and estimating the results.

For
applications
with history

• Check if your app is updated to the latest version for the promotion period. This is important because algorithms on Google Play and AppStore recalculates the app's positions after each update. Hence, you can lose positions if the app is updated in the middle of the promotion.

• Group the keywords by relevance, meaning, and potential users' intention. After that, pick some groups for each region in order to reduce your spendings. This is important as some keywords are really expensive to promote in particular countries. You can spend up to $5000 in order to push "casino" to the top in the USA, but you can boost your app for "casino app for free" with fewer spendings within a short period of time as this keyword is less competitive.

• If your app doesn't rank in a particular region for the keywords, start a 4-5 days campaign with direct installs. 50-200 downloads in total must be enough.

• Once your app ranks for the keywords in the needed country, set a keywords campaign. We advise contacting our support team or your personal manager in order to create an efficient promotional campaign.

For new
applications

• At this stage, your app ranks for the relevant keywords already, and all the necessary changes have been done by now. Check once again if you are satisfied with the title and subtitle of your app, so you will not have to do any changes in the middle of the promotion.

• You can promote only those keywords, for which your app ranks already. Make sure and check the position of your app in the section My keywords.

• Start with a kind of checking campaign. It is hard to predict the exact amount of downloads needed for each keyword, so with such a campaign you can check how keywords react to promotion. Track the changes in positions every day. Many different factors influence the rank of each keyword in each country, but we can help with 3-4 of them only. Hence, checking campaign will help us to define the strategy for your particular app.

• For keywords ranking on 150-200 positions and higher, set 4-5 days campaign with 10-15 installs daily. Keywords on lower positions may fall out of rank on the second day but will return in a while.

For
applications
with history

Relevant and competitive keywords are usually not on the top positions for new apps. That is why there is a general strategy for the promotion of all keywords for new apps.

Start the promotion with 10-15 installs per keyword in a 4-5 days campaign. Increase the daily number of installs in 1.5 times for those keywords which have reached top-20.

Your first campaign may include up to 20 keywords. Stop it once some of the keywords reach top-20 and put them in a separate campaign with 1.5 increase in a daily number of downloads. Group all the rest keywords in a campaign and proceed with the promotion.

Follow this promotion strategy till all the relevant keywords reach top positions and start to bring organic users.

For new
applications

Your app is in the index for different keywords with different ranks and promotion backgrounds.

Sort them in the following way:

• keywords in top-20

• keywords below top-20

• keywords with no promotion results

For the keywords in top-20 the strategy is simple: raise the daily number of downloads 1.5 times and use a bigger amount step-by-step until the app reaches top-3.

For low-rank keywords (20-200 positions) set campaigns with 10-15 daily installs till they reach top-20.

Keywords with no promotion results require detailed research. We provide this analysis for free. All you need to do is to contact your personal manager or our support team and we will analyze these keywords for you. There are many factors that can cause the reason for such a stuck of keywords promotion, so we do not have general advice. After the deep research and some tests, we will help you with the promotion strategy.

For
applications
with history